2011 Categories & Fees
TELEVISION ($250)
- Scripted Series - A scripted series that follows an established storyline.
- Reality/Unscripted Series - Where the brand becomes an integral character or contributes to the plot or series
- Specials - This includes one-time screenings of an entertainment production.
FILM (Single $250)
- Theatrical and DVD releases - Commercial film or animated feature. Integration of branded content in either a first-time theatrical release or DVD release.
- Documentaries - Integration of a brand in the storyline of a documentary either for theatrical release, DVD.
MUSIC ($250)
-
Integration of a brand in a music environment intended for commercial release.
EVENTS AND INSTALLATIONS ($250)
-
Creative positioning of a brand outside traditional or online media, such as museum installations, festivals, events and outdoor environments.
GAMING ($200)
- Online Gaming - A website or banner that incorporates a brand as an integral component of a game.
- Console / PC gaming - Stand alone, PC or console games that incorporate a brand identity as an integral component of the game.
- Branded Mobile Games - A gaming application featuring a brand, created on a mobile platform (iPhone, iPad, facebook, Droid, etc.)
BRANDED APPLICATIONS ($250)
-
An application from a mobile or Internet environment such as iPhone, iPad, facebook, Droid, etc. (any gaming applications should be entered into the gaming category
GAMING ($200)
- Online Gaming - A website or banner that incorporates a brand as an integral component of a game.
- Console / PC gaming - Stand alone, PC or console games that incorporate a brand identity as an integral component of the game.
- Branded Mobile Games - A gaming application featuring a brand, created on a mobile platform (iPhone, iPad, facebook, Droid, etc.)
ONLINE BRANDED ENTERTAINMENT (Single $250/Campaign $300)
- Online Branded Entertainment (Single) - Online videos, movies, or webisodes that clearly identify a brand and further its position (music branded entertainment should be entered into the music category below).
- Online Branded Entertainment (Campaign) - Online Branded Entertainment (Campaign) – Up to 5 online videos, movies, or webisodes that clearly identify a brand and further its position (music branded entertainment should be entered into the music category below).
